Clover Stornetta Farms Appoints New VP of Sales and Marketing

Petaluma, CA (PRWEB) June 06, 2012

Clover Stornetta Farms, Inc., one of California’s leading dairy companies, today announced John Bortells will join their executive team as Vice President of Sales and Marketing. With over 26 years experience in executive sales, marketing and management in the beverage industry for both the national and international marketplace, Bortells will assume responsibility of sales and marketing strategy for the 43 year old Petaluma company.

“John comes to us with a unique career history spanning both large corporate organizations and smaller, start-up environments,” said Marcus Benedetti, President and CEO of Clover Stornetta Farms, Inc. “He was extremely successful in both these arenas and greatly increased market share for the companies he served. These experiences make him the ideal person to lead Clover’s sales and marketing strategies into the future. And, on a personal note, I really like the guy.”

Before coming to Clover, Bortells served as Senior Vice President of Mighty Leaf Tea. In that role he drove 20%+ market growth through innovation, long term business/sales strategies for the US and international marketplaces and secured new business such as Atlanta Bread, Royal Cup Coffee, Princess Cruise Lines and Wolfgang Puck.

Prior to Mighty Leaf Tea, Bortells held an array of executive roles at PepsiCo throughout the USA, the last of which being Vice President of Sales of the Pepsi Lipton Partnership at the PepsiCo headquarters in New York. There he drove double digit growth through a redefined distribution process and numerous sales innovations.

“Coming to Clover is really a homecoming for me. I grew up on Clover milk and know firsthand what a great product it is,” said Bortells. “Clover possesses a rare combination of quality, support for the community, regard for the customer, commitment to sustainability, and a great group of employees and family farms. I am honored to become part of the team and help tell people about Clover’s products and story.”

About Clover Stornetta Farms, Inc.

Clover Stornetta Farms is a three-generation family-owned and operated dairy located in Petaluma, California. Clover was the first dairy in the nation to be certified by the American Humane Association for its humane treatment of animals and was the first dairy West of the Mississippi to offer milk free of the growth hormone rBST. Clover focuses strongly on sustainability and the humane treatment of animals so you can enjoy Clover dairy products in good conscience and good health.

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